I just saw a commercial for Toyota Tundra.
While I think their campaign is alright, I have to question who they're really selling to.
The ad I just saw featured a bunch of characters playing world of warcraft and casting spells and doing whatever it is you do when you play world of warcraft. One guy switches his weapon to a Toyota Tundra, and quickly slays a dragon. Goes down like this: Dragon eats truck, truck is too awesome, dragon overcome by awesomeness, gets beheaded somehow. I support the killing of dragons. I don't know why we're not doing more to kill dragons.
But the problem is, guys who play world of warcraft don't drive trucks. If they do, they aren't the type of people to go out and buy a new truck. They drive old cars and live in their parents basements. (Not all guys who drive old cars and live in their parents play world of warcraft. Case in point: Me.) The cars they do drive, they outfit with rebel alliance decals and pile up empty Mountain Dew Game Fuel bottles in the backseat (which no one ever rides in.)
Another commercial I find, to say the least, disagreeable: That Beyonce commercial where she wants to let us upgrade to DirecTV.
Commercial I find not disagreeable, (in other words, agreeable):